The Mercedes-Benz Fashion Week (MBFW) Russia (13-17 October 2016) is started!
The Central Exhibition Hall Manege (in Moscow) is featuring a collection of more than 70 designers from Russia, Georgia, Ukraine and other countries. Most of the designers and brands show spring-summer season, but there will be those who will present the collection of the current season, or mixed, following the trend “see now, buy now”.
So the fashion is going to a production ready to buy, see in the catwalk but ready to buy during the fashion show on the e-commerce of the brand. The trend started in NYFW with Tommy Highfilger fashion show, but continuous with the Rinascente project in Italy #enjoythefrontrow.
A series of seasonal fashion shows of Russian designers which Artefact Agency (owner of Mercedes-Benz Fashion Week Russia and Russian Fashion Week) started doing in 1999, opened a new era in the domestic fashion space.
Since then the Fashion Week several times changed its name – from the local brand Russian Week of ready-to-wear to the national Russian Fashion Week and, finally, the global brand of Mercedes-Benz Fashion Week Russia.
[Photo by http://mercedesbenzfashionweek.ru]